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Addressing the Meat Problem: What Role for Social Science?

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09 November 2017
2:00 pm - 5:00 pm

The University of Manchester
Oxford Rd
M13 9PL


Exploring how social science research can help efforts to reduce global meat consumption

Eating meat puts a huge environmental strain on the planet. Efforts to reduce people’s consumption of meat have mostly relied upon trying to persuade them to change their eating habits. Methods have included information campaigns, documentaries, and the development of new alternative protein products by the food industry. However this has had little effect. We need to try a different tactic and social science research can help. Many social science disciplines are already looking at solutions to the meat problem, including the fields of sociology, geography, social psychology and innovation studies.

This half day workshop focused on the ways social scientists can contribute to a greater understanding of meat consumption and methods to reduce it. The event showcased current research findings and included short talks by academics, panel discussions with industry experts and third sector organisations, and round table discussions. A short video highlighting discussions on the day is now available here.

Organiser: Jo Mylan (


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